Overview
The HubSpot integration lets your voice agents recognize a caller from their phone number, create or complete their contact record, and add a call summary to that record during the call. Your team finds every call in the contact’s history in HubSpot, without typing anything.HubSpot is in Beta. To connect it, sign in with a HubSpot user allowed to
install apps in your account, for example a super admin.
What You Can Do
Setup
1
Connect HubSpot
Go to Integrations, click Create Integration and choose HubSpot.
2
Authorize access
Sign in to HubSpot, choose the account to connect and accept the requested
access. Tala only asks for access to your contacts and their notes.
3
Choose the agents
Back on the Integrations page, click Agents next to HubSpot, check
the agents that should use HubSpot, then click Save. No agent is checked
by default.
Example Conversation
A known customer calls
A known customer calls
Caller: Hello, I’m calling about my order from last week.Agent: Hello Mrs. Martin, of course. Can you tell me what the problem is?Before the call ends, the agent adds a summary to Mrs. Martin’s record in
HubSpot.
A new caller
A new caller
Caller: Hello, I’d like information about your services. My name is
Paul Durand, from Durand Plumbing.Agent: Nice to meet you, Mr. Durand. What would you like to know?The agent creates Paul Durand’s record with his phone number and company,
then adds the call summary to it.
What Tala Never Does
- Never replaces your data: Tala only fills in empty fields. A name, a company or an email already in HubSpot stays as it is.
- Never guesses who is calling: Tala uses a record only when it matches the number the caller is calling from, or a phone number or email the caller confirmed during the call. If several records match, Tala picks none of them and writes nothing. If the caller says the number they are calling from is not theirs when the agent offers it, Tala stops using that number.
- Never reads out your records: the agent only learns the caller’s first name, last name and company, and only when the caller is recognized from the number they are calling from.
- No deletion: Tala never deletes or archives anything in HubSpot.
Managing the Connection
- Agents: click Agents next to HubSpot to add or remove an agent at any time.
- Delete: click the trash icon next to HubSpot. Your agents stop using HubSpot. Records and summaries already written stay in HubSpot.
- Reconnect: if HubSpot refuses Tala’s access (access revoked, user removed), the integration shows Reconnect required and you receive an email. Click Reconnect and sign in to HubSpot again.
Troubleshooting
HubSpot is not in the list of integrations
HubSpot is not in the list of integrations
- HubSpot is being rolled out progressively: contact the Tala team to get it on your account
The agent does not recognize a customer
The agent does not recognize a customer
- Check that the agent is checked in Agents next to HubSpot
- Check the customer’s phone number in HubSpot: write it in international format (for example +33 6 12 34 56 78), or make sure HubSpot knows its country
- If several records share this number, merge them in HubSpot
No summary appears on the record
No summary appears on the record
- Check that the integration does not show Reconnect required
- Summaries appear in the activity history of the contact record
Next Steps
Call Transfer
Transfer callers to your team
Workflow Tools
See all available tools